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The rise of social media has brought journalists some powerful new storytelling and information-gathering tools. However, with these new opportunities have come some new risks.

At Reuters, we have just published some social media guidelines that lay out some basic principles and offer recommendations that should prove useful as journalists navigate what can sometimes seem a chaotic landscape.

In building the new guidelines, we’ve embraced some basic principles:

• We encourage the use of social media approaches in Reuters journalism.
• Accuracy, freedom from bias and independence are fundamental to our reputation. These values and the Trust Principles apply to journalism produced using social media just as they have to all other journalism produced by Reuters.
• A distinguishing feature of Reuters is the trust invested in its journalists to rise above personal biases in their work and to apply common sense in dealing with the challenges offered by social media.

This last point is particularly important to me.

I’ve written in the past about how we depend on our journalists to rise above their biases to cover stories in an independent way, whether they’re in Gaza or Washington–or anywhere else.

As comments have shown–and will no doubt show again–there are those who will never believe this is possible. And there are those who would actually prefer to read, listen to or view only those information sources that confirm their own worldview.

Some news organizations have been more proscriptive with their rules or guidelines for journalists using social media–and it’s tempting to provide the rule-hungry with specific latitudes and longitudes of what’s acceptable.

But I think that approach sells short the ability of journalists to use their brains and to see–and report on–a world that’s changing every day.

That’s why I think of the Reuters Handbook of Journalism as a living document, one that helps us navigate that changing world with an eye on the future while being grounded in the ethical behavior and high standards that have brought us so far.

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Dean Wright is Global Editor, Ethics, Innovation and News Standards. Any opinions are his own.

A few weeks ago, I wrote about the Breaking Borders event in Berlin that marked the 20th anniversary of the fall of the Berlin Wall. The event, at which I spoke, took the anniversary as an opportunity to explore how the Internet is playing a role in advancing participatory democracy and free expression around the world.

The media of 1989–television and satellite technology–played a role in bringing down the wall by connecting people and empowering them with information. Now, 20 years later, vastly more powerful information and communication technology is connecting people online, making it more possible to get around efforts at censorship and the suppression of information.

As a result of discussions at the Breaking Borders conference, Google and Global Voices, the international network of bloggers, have established the Breaking Borders Award to honor those who are fighting for free expression.

The award, which is supported by Thomson Reuters, will honor and support outstanding Web projects–by individuals or groups–”that demonstrate courage, energy and resourcefulness in using the Internet to promote freedom of expression.”

You can make nominations for the award by going to www.breakingborders.net.

There will be three $10,000 prizes; one each in these categories:

• Advocacy: given to an activist or group that has used online tools to promote free expression or encourage political change.
• Technology: given to an individual or group that has created an important tool that enables free expression and expands access to information.
• Policy: given to the policy maker, government official or NGO leader who has made a notable contribution in the field.

(Full disclosure: I’m serving as one of the judges for the awards.)

Sami Ben Gharbia, the advocacy director for Global Voices, put it well: ” The Internet has emerged as a critical front in the freedom of expression movement worldwide.”

Today’s media world can be cacophonous, as anyone with an Internet connection can be a publisher. But I believe we in the mainstream media have a responsibility to be enthusiastic participants in–and moderators of–this exciting media world.

I invite you to take a look at the Breaking Borders site and submit nominees.

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